Identify Color Palettes You Want to Explore You can select from those logos or the multitude of others that exist in the luxury sphere. This part won’t be hard, as we have 30 luxury brand logos we want to dissect one by one in the next section. By trying to express too much, your luxury logo can become complicated and thus make less of an impression on audiences. Only the most important messages should go into the logo. What does your brand exemplify? How can you take that embodiment and represent it in a logo?Īnswering these questions will require you to sit down with stakeholders within your company and examine the key messages you want to convey to anyone who sees your logo. Identify Key Messages You Want Your Logo to Communicate Now that you better understand what goes into luxury brand logos, this section will guide you through the steps required to create a similarly iconic design for your store. How to Get Started Designing Your Luxury Brand Logo That explains why so many luxury brands embrace script fonts and serif fonts when designing their logos. Elegant Font ChoiceĪccording to marketing training resource CXL, “good typography enhances the character of the site and adds a tone of voice.” Some even liken typography to a type of body language. Many logos in the luxury sphere are single-colored yet still just as effective as a logo with a bigger color palette. Simple Color PaletteĪ further effort at keeping luxury brand logos uncomplicated is by not introducing too many colors. Negative space refers to the intentional blank space in a design. That’s achieved by planning a design with negative space. Negative SpaceĪ luxury brand logo knows how to guide your eye to what’s important, the logo itself. The design implants in people’s minds and furthers brand awareness. That’s why “just do it” is synonymous with Nike, which, although not a luxury brand, has mastered branding, nevertheless.Ī luxury brand logo keeps the design simple, such as only a wordmark or a wordmark with a monogram. When you try to overcomplicate them, no one remembers them. Simple Designīrand logos are like brand slogans. Here are the design factors these logos have in common. What Makes a Good Luxury Brand Logo?Īlthough it seems like luxury brand logos have a certain je ne sais quoi to them, the qualities that differentiate a luxury brand’s logo from any other are identifiable.

We’ll also examine 30 of the most famous and beloved logos in luxury brands to inspire your own ideation. In today’s post, we’ll tell you everything that a good luxury brand logo entails. If you close your eyes and think of luxury brand logos, dozens of such logos immediately spring to mind, right? Although the logos can run the gamut from automobile manufacturers to fashion houses, each brand is dripping in extravagance.

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